Plug in. Is a company based in Leicester which works closely with artists and promoters alike to make sure that the music scene thrives. Leicester which is a good university city, has allot of students and youths who pay good money each week to go out to clubs, pubs and shops. What they also spend money on is going to see local or not so local bands play in different venues dotted around the city. For example, the Charlotte, De Montfort Hall or even their local student union.
This website and the advertising behind it, is designed to encourage the youth of Leicester to get involved with music and hands on enjoy what this city has to offer. In doing this we also hope to get youth crime down by helping a misunderstood generation places to socialize and gather in enjoyment of a genre.
In doing this, the plug in campaign would hope to promote Leicester as a hub for music and arts, and keeping a good youth culture in the process.